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100 % Pure Fruit Pigmented Mascara

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Product Description


Loving the dramatic, volume-pumped lashes but hatin' on the chemicals? Time to do those batting beauties (as well as your eyes) some good!

Gaining popularity in Canada, 100% Pure mascara is an all-natural mascara. Yes, 100% natural and colored with black tea and pigments from fruit. This volumizing formula gives your eyelashes all the length, separation, gloss and volume drugstore and department store brands give, but without the chemicals. Water-resistant and smudge-resistant.

Excellent for those with contact lenses or sensitive eyes. This fruit pigmented mascara is also a great option if you have a little lady in your life who likes to play with makeup or a teen who wears mascara, and you worry about chemicals in and around her eyes.

It would be a shame if we didn't mention that this mascara has a wonderful smell of fruit!



Camellia Sinensis Leaf Extract (Organic Green Tea)

Tocopherol (Vitamin E)

Cera Alba (Honey Beeswax)

Rubus Fruticosus Fruit Extract (Blackberry Extract)

Ribes Nigrum Fruit Extract (Blackcurrant Extract)

Rubus Idaeus Fruit Extract (Raspberry Extract)

Hydrolyzed Oat Protein (Oat Protein)

Hydrolyzed Wheat Protein (Wheat Protein)

Pantothenic Acid (Pro-vitamin B5)

Fucus Vesiculosus Extract (Seaweed Powder)

Coconut Stearic Acid (Coconut Acid)


Theobroma Cacao Seed Butter (Cocoa Butter)

Pearl Powder

Oryza Sativa Germ Powder (Rice Powder)

Theobroma Cacao Extract (Cocoa Powder)

Coffea Arabica Seed Extract (Powdered Coffee Beans)

Mel (Lavender Honey)

Origanum Vulgare Leaf Extract (Oregano Extract)

Thymus Vulgaris Flower/Leaf Extract (Thyme Extract)

Rosmarinus Officinalis Leaf Extract (Rosemary Extract)

Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract)

Hydrastis Canadensis Extract (Goldenseal Extract)


0.24 oz / 7 g

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Product Reviews

  1. at last 5 Star Review

    Posted by on 15th Apr 2015

    I'm so glad to have found this product at altie store -best price, and reasonable shipping. To date, this is the only mascara I can use -everything else makes my eyes water and or swell -not the look I am going for. Pure goes on easily, does a good job of lash extending and separating, and stays put til removed by water. A real find!

  2. Mascara 5 Star Review

    Posted by on 4th Jan 2014

    This is my second tube. It smells so good and I can tell my eyelashes love it. It seems like the mascara nourishes my lashes.

  3. Don't go out of the house without it 5 Star Review

    Posted by on 20th Sep 2013

    I really like having a natural alternative to mascara. I don't ever go out of the house without it so I use it every day and have tried a lot of brands. I find this mascara does what I need it to do - it isn't clumpy or crumbly, it goes on thicker if I want it to with a couple of layers, and its really easy to remove - and does not irritate my eyes. loves it.

  4. Oh yes. 5 Star Review

    Posted by on 11th Jun 2013

    A really good natural mascara. It smells like berries or something good anyhow. Doesn't irritate my eyes and darkens and plumps as much as I need it to. love the metal tube it comes in

  5. Works great! 5 Star Review

    Posted by on 10th Jun 2013

    Can not tell the difference, very happy with the product!

  6. Love this stuff 5 Star Review

    Posted by on 16th Apr 2013

    This is by far the best natural mascara i have ever tried.

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